Ways to Use Google Trends in Marketing

With the rapidly changing market dynamics, it has been a challenge for marketers and business owners to understand how consumer’s needs keep evolving.

What did your target audience last Google?

By knowing these search histories, you can get a good clarity about your target audience and what they are planning.

Thanks to the Google Trends! You can tap into this tool for popular search information.

Google Trends helps you know the topics people are interested in and have been searching a lot recently.

How can you use Google Trends?

Let us now see how a marketer can leverage the Google Trend tool to promote their brand.

For market research

When you plan to launch your product or service in a new market, you could use Google Trends to know how seasonality and location impact your product or service.

This will help you to plan the best occasion to launch your product.

For newsjacking

Newsjacking is another fantastic way to curate content. Did you ever use it?

You can use Google Trends Subscription if you use newsjacking.

When you sign up, you will get the idea of the top, most searched trends weekly, daily, or whenever something happens.

If you are an email marketer, you may use it to pick the topic for your email campaigns.

Pro Tip: Use email lookup tools like GetEmail.io find anyone’s email. This will help you to build the email list quickly.  You may first test this tool with the free plan. GetEmail.io allows you to locate up to ten email addresses for free every month.

When you use this tool’s free version, you will understand if it is useful to you. And then you may go for the paid plan.

There are many other such tools available in the market. You can pick the one that best serves your purpose.

To perform keyword research

It helps you to find the popular terms. You can check the latest stories & insights about a particular topic.

You can use this information to do keyword research for your brand.

An interesting feature in Google Trends is that when you are looking at the trends for your keywords, you will find related queries on the rise.

You can consider adding these terms to your keyword set.

By doing so, your content will not be outdated anytime soon.

For upgrading your products

How did innovations happen? You should be futuristic about your target audience’s requirements.

You need to be aware of the latest colors, styles, and materials for your product.

Google Trends will help you greatly to have these insights.

For this, go and search for a topic in the explore section. And then, in the “Related queries” section, apply filter by “Rising”. This will show you the trending material, colors, and see how the interest is growing in the selected time frame.

Final thoughts

So, these are some ways you can leverage Google Trends to identify the data you require to grow your business and add value to your prospects and customers.